Benefits Using Instagram


Amazing Benefits


Multi-Social Platform: Instagram allows you to create awesome images that you can also use on other social platforms. Facebook, Twitter, Flickr, Tumblr and other social media platform are optimized for images; that’s how images are displayed on these platforms, so you can directly share from Instagram.

Instagram is mobile: Instagram merges two great forces that are essential in social marketing strategies: mobile and photo sharing. This can give unique value to your brand.

Visual storytelling: Instagram has more artistic value than other social media platforms. You can use a brand moment that will be more impactful than text. With Instagram, you can communicate visually with your audience, followers and fans.

Build trust: Personal images humanize your brand and allow you to be more reachable. Instagram allows you to put a face to your brand, and this will help to build consumers’ confidence in your business.

It also provides you with a way to build a positive online user experiences and generate leads for repeat customers. Instagram is a great way to share your business experience in an informal and casual way. You can also include behind the scenes and employee images to give a personal touch to your business.

Drive more traffic: Yes, you can drive more traffic to your business with Instagram. When you upload an image to Instagram, be sure that you list your website in your profile and that you add your website URL in description. You can use hashtags, calls to action in post comments, and share your content on other social media platforms to generate more traffic to your website. You can also include amazing content that will encourage your audience to visit your website.

Free exposure: With other social media platforms like Facebook and LinkedIn, you have advertisement buying options according to your goals. But with Instagram you do not have to buy anything. Instagram is completely free, and it will help you to create a great online presence.

Visual marketing: Instagram’s simple design allows delectable visuals that include images and videos. You have heard the phrase “A picture is worth a thousand words”. So being a marketer, you should take advantage of pictures. Just be sure to be amazingly creative with your images.

If you see good results with visual marketing on other platforms, then think of the capabilities of Instagram, which is dedicated to visual marketing.

User engagement: Now Instagram has 200 million active users every month – that means a huge traffic. By providing useful and interesting content on Instagram, you can earn higher levels of engagements with your customers. Studies show that Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

Get personal: Instagram gives you a chance to show your customers who you are and what you do. With this you can make your business more personable, which leaves a long lasting impression on your followers and customers.

Emotional connection with your customers encourages them to take the desired action, and using emotions in your post can increase your engagement. You can show them behind the scenes stories, video and photo of a meeting, staff posts and birthdays in store, etc. to become more personal.

Build Network: Instagram is also a social marketing platform in addition to an image platform, so use its network. It will help you to meet new audiences and build relationships. In return, you will gain followers, new audiences and potential customers. The value of your customers basically depends on connection. If your connections with your audience are deep and structured then you can monetize your connection with ad-networks like Facebook.

Increase conversions: You can run contests and online marketing campaigns on Instagram. This will increase your followers and engagement with your audience. You need to set a custom reply on each and every campaign entry.

You can add a links, sign up forms, and terms and conditions to your contest in the comments. You need to manually write the links because copy-paste doesn’t work with Instagram. This will help you to increase your conversions and lead generation.

Going viral: Instagram also provides you the opportunity to go viral with your images and videos. You can take some time to capture images in a creative way. Instagram’s popular pages show current moments and images, and these visuals are visible to all users of Instagram. You can share incredibly creative and cute images to generate more leads with the potential that it will boost your sales and customer relationships.