Here are some business case studies that show their actual examples using Instagram to enhance their database.

Levi’s:

Levi’s is an iconic San Francisco denim clothing brand. Its jeans are the most known and emulated clothing in world. Levis has 359,729 followers on Instagram. Levis wanted to be at the forefront of customers’ minds and increase its brand awareness among audiences.

Levis ran a 9 day campaign in November; they showcased four photos of their customers who were dressed with unique denim fabric and shared photos of memorable times in beautiful outdoor spaces. These photos ads were aimed at 18-34 aged audiences in U.S.

Results were awesome, as Levi’s posts reached 7.4 million viewers who visit Instagram on a regular basis to get motivated by well-crafted images, and they saw a 24% lift in ad recall.

Director of digital Levis Julie Channing said, “Not only were we able to reach a large audience with our ads on Instagram, but the metrics clearly show we engaged with them in a memorable and authentic way. We’re pleased with these results.”

Chobani:

Chobani is founded by Hamdi Ulukaya in 2005, New York. They are unique in creating their appetizing and nutritive yogurt that is prepared with natural ingredients. The goal of Chobani was to change the outlook of people towards yogurt being great for any meal rather than only for breakfast.

Chobani ran a four week campaign in which they targeted females aged 18-49 in U.S. They posted images of quick breakfasts, a savory snack and an indulgent dessert images that can be made with yogurt.

Chobani reached 4 million users in U.S., 22% lift in recall, 7% lift in people who used Chobani anytime in a day.

Julie Channing, Director of Digital told, “Instagram is a great platform for Chobani. It allows us to show how people actually use our product and inspires new ways to savor. This campaign showcased delicious creations and different times of day, extending our existing presence of real, beautiful imagery to new audiences and effectively changing people’s perceptions about enjoying Chobani throughout the day.”

Taco Bell: 

Taco bell is a fast food restaurant, founded in 1962 and based in California. Taco bell has 473,964 million followers. Taco bell wanted to increase brand awareness about its new breakfast line launch among 18-44 aged people.

Taco bell created a campaign “Live Más” for four weeks and illustrated it in a unique manner, which was inspired by Instagram community to resonate with its targeted audience. Taco Bell’s creative team delivered a series of pictures on Instagram; those pictures included fun and active lifestyle images of friends having breakfast, and each image captured their brand’s youthfulness.

The response was awesome; Taco Bell reached a 12.5 million member audience of 18-44 year-olds in the U.S. in four weeks and saw 29% lift in ad recall that is 4X higher than control.

Chris Brandt, Chief Marketing Officer of Taco Bell said, “We let the concept drive creative production and paired that with what we knew about how people engage on Instagram. What resulted was a powerful visual narrative for our new breakfast menu that was a perfect fit within the Instagram environment.”

Mercedes-Benz: 

Mercedes-Benz is a German automobile manufacturer that was founded in 1926, manufacturing luxury buses, cars and other automobiles. Mercedes wanted to build excitement for the GLA, which was entering the SUV segment for the first time.

Mercedes-Benz ran a campaign on Instagram named #ThingsOrganizedNeatly. People posted images of books, flowers and pencils in an organized manner. Mercedes made a decision to use a custom mat in a GLA shape as a canvas to show the uses of the SUV.

Mercedes-Benz photographers and brand ambassadors created a new theme, #GLAPacked, that asked a question “What would you pack in your GLA?”

Results were engaging. Mercedes-Benz saw 14% lift in ad recall with Instagram images, 54% increase in website visits from Instagram and Facebook branding ads, 580% lift in website visits when Facebook and Instagram ads are combined.

Eric Jillard, General Manager of Marketing Services stated, “At Mercedes-Benz USA, Using Instagram as part of our digital advertising mix means we can meet young buyers on their home turf. With brand advertising on both Instagram and Facebook, site visits jumped more than 50%. Combine that with our direct response Facebook campaign and the impact on lift was tenfold, driving users to our GLA model page to further interact with the product.”

Ben & Jerry’s: 

Ben & Jerry’s is an American ice-cream company founded in 1978. Ben & Jerry’s wanted to drive brand awareness for the creative and fun-loving brand and its new flavor launch: “Scotchy Scotch Scotch”.

Ben & Jerry’s ran an eight day campaign on Instagram that included four photos of ice-cream in a cartoon, bucket and cone to tell its visual story. Photo ads were targeted to users among 18-35 age in the U.S. It managed the frequency of ads so that users were able to see Ben & Jerry’s ad only three times on average.