Instagram Basics

A Quick Overview of Instagram Statistics

 

Some current statistics -

  • 500 million active users
  • Engagement is 52 times > FB
  • 84 x higher than Twitter, 54 x higher than Pinterest
  • Use of @ or Hashtag 78% more engagement
  • 2nd largest social media platform next to FB
  • Owned by FB - bought for 1 billion
  • Mobile ad revenue 2.8 billion/year
  • 75% of Instagram users are OUTSIDE USA
  • 90% are younger than 35 years old
  • Of the top 100 brands - 90% are on Instagram