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Podcasting has many benefits including:
– The ability to reach more people in your target market.
– It helps build credibility in your industry.
– It can turn you into an internet superstar (great for business)
– They can be downloaded by your subscribers’ RSS feeds automatically
– They can be accessed by your subscriber’s anywhere or anytime!
– Let’s you form a more personal connection with your consumers because they can get to know, like and trust you. (Essential for long-term profits)